WWE: The Leading Sports Social Media Company

Written by: Brian Cook, AAE for Thorp School District

Social media has become a huge part in today’s society. Most people are constantly on their phones looking at their Twitter feed, Instagram, or their Snapchat. One company that I has managed to adapt through the times has been the World Wrestling Entertainment, more commonly reconized as the WWE.

In the past few years, the WWE dominated on social media by having the #1 trend on social media, or just multiple top trends, nearly 3 days a week. Most weeks having the number one trend in the world.

Currently WWE sits at the top of the social media sports world. This may seem odd since sports-entertainment is not heavily covered in today news outlets. However, we at the CCA are here to bring relevancy to the world of sports-entertainment.


The infographic above produced by the WWE shows they have a higher demand to see than any professional sporting industry today.

Since the WWE is a high demand visual product, their YouTube channel is a key component to their social media presence.

Screen Shot 2016-05-23 at 3.33.03 PM.pngWith over 11.1 milion subscribers, the WWE has dominated the world of video on demand service.

The WWE has been able to attract their audience to their YouTube page by not only posting highlights from their shows, but by also including exclusive YouTube shows hosted by WWE Superstars. With their expanding superstar shows, it has made their channel more than a sports-entertainment channel.

It is impressive that the WWE has 11.1 million subscribers, but how could the WWE increase their subscriber count? One way they could do this is by encouraging more Superstars to pull a Zack Ryder and start their own YouTube show to reboot their career.
The WWE’s dominance does not just exist on YouTube, they are also dominate on as WWE Superstar, Podcast host, and lead singer of the rock band Fozzy Chris Jericho likes to call it, THE TWITTA!

Screen Shot 2016-05-23 at 3.51.42 PM.png
With over 6.7 million followers, the WWE has been dominate in the world of Twitter.

Without the WWE focusing on their Twitter, the Wrestlemania 28 main event of John Cena vs. The Rock would not have had the build up it did. The main event for the biggest show of the year was announced the night after Wrestlemania 27, although The Rock wasn’t on the road as a WWE Superstar, the company was able to display his tweets on television helping fuel the fire to the feud. WWE made their Twitter a must follow since they began retweeting this incredible feud.

Although the Rock/Cena rivalry has ended, the WWE remains very active on their Twitter by tweeting live updates on their live shows, which has cost me a lot of spoilers. The company also constantly tweets about all the non-profit services their superstars do. Currently John Cena has granted the most wishes for the Make a Wish Foundation.

With 6.7 million followers, the companies Twitter could use some improvement. WWE could start tweeting exclusive videos, pictures, and superstar signings on their Twitter making their Twitter more of a must follow.

Screen Shot 2016-05-23 at 3.45.04 PM.png

31.7 million people have liked their Facebook page.

The WWE has used Facebook over the last few years to promote upcoming events, what is happening during their shows, and more lately to live-stream back stage interviews during big events. If the WWE could live-stream more back stage interviews during events at their headquarters in Stamford, CT, or at their Performance Center in Orlando, FL it could draw more people to their Facebook page during their shows.

How is the WWE on Instagram?

Screen Shot 2016-05-23 at 3.47.28 PM.png
Yeah they have that too with 6.8 million followers. The WWE is constantly active on their Instagram page by posting back stage pictures from live events, reposting from other Superstars Instagram pages, to even posting major announcements such as the recent signing of the international Japanese wrestling sensation “The King of Strong Style” Shinsuke Nakamura.

One of the WWE social media accounts that I possibly enjoy the most is the WWE Snapchat account.

I couldn’t really find out how many followers are on their snapchat, but this is an example how the WWE adapts with the times. Their snapchat is constantly filled with clips from live WWE events. Since the WWE roster is on the road performing 300+ days a year, their Snapchat is always full of exciting new material.

WWE has so much social media to be put into one blog since they are one of the biggest social media companies with over half a billion followers across multiple social media outlets.

Overall, the WWE has dominated the world of social media thanks to their global presence. WWE maybe the only company ever to start a global trend at 2 AM (Pacific Standard Time) thanks to their award winning WWE Network.

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