Silent but Trending

Written by: Derek Forsell, AAE of the CWU College of Arts and Humanities

There’s a new dark horse in the online marketing world and an unexpected name has broken the saddle.

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Making the power moves, Radiohead took social media by storm erasing their webpage and online media presence in hopes to grab the people’s attention. After days of silence, the band strategically dropped a 15 second video to not only revamp their Instagram page but to also put a dab on the release of the band’s new album.

The sudden vanish was a success by first posting a tweeting bird to signal that there was more to come. Radiohead’s subtle campaign was the first of its kind, leaving fans dying for more. The band answered later that day by releasing a full music video for their new song, “Burn the Witch.” The silent strategy forced fans into curiosity. Radiohead was trending through media platforms more swiftly than ever before.

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What Radiohead started may be the next big move for marketing campaigns. Consumers are naturally drawn to surprises while on top of the matter; people want what they cannot get. Marketers should look into using this as a powerful marketing tool to intergrade into their own promotional campaigns.

Trending on people’s newsfeed is a great platform for free advertisement in any industry. By posting small nit bits of information instead of launching repetitive material on consumers, people cannot help to crave for more on the topic at hand.


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