Why Personal PR is the Most Important PR

Written by: Brittany King, AAE of the Clymer Museum

I was once told in one of my college public relations classes, that personal PR is the most important kind of PR. How you represent yourself can be the difference between working at your dream job and flipping burgers at a fast food restaurant.





My professor was trying to teach us to be careful with what we post on social media because those posts last forever.

You can have a perfect resume but all it takes is one Google search by your prospective boss and your dreams can be shattered.


blog9Let’s say you are at a party doing something you really shouldn’t be doing when all of a sudden someone whips out a smart phone and snaps a picture or a video of you.

Within 30 seconds your indiscretions are all over the internet.

They are on Facebook being shared and liked by thousands, Twitter being retweeted like crazy, Snap Chat being screen shot and on Instagram for the whole world to see.

We have seen it happen to celebrities countless times

But most college kids don’t think it will ever happen to them.

The worst part is, once it is out there, you can never take it back. Sure, you can take it off Facebook, Twitter, Instagram and all the other social media outlets… but, it will never be truly gone. Just when you think you have finally recovered, one simple search with the right software and all of your dirty little secrets that you spent so much time trying to cover up come right back.

My professor encouraged us to make good choices and make sure we never post anything that we would regret. He told us that if we wouldn’t want our grandparents to see us doing it, we probably shouldn’t post it.

Your personal PR is the most important PR and you can control what happens with it when you are in college. I’m not saying not to have fun, but stay safe, stay smart and most importantly; if you don’t want your future boss to see it, don’t post it.


#MakeGoodChoices #SocialMedia #Twitter #Facebook #Instagram #SnapChat #Celeberties #College #ProfAdvice #PublicRelations #CEO #FlippinBurgers #Success



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