In Case of Crisis: The App

Written by: JoAnn Briscoe, SAS for the Clymer Museum 

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The digital age is growing at an accelerated rate. We now have watches that can speak to us and surf the web, we have cars that can drive themselves, and a smart speaker that can order you dominos just from your voice.

We continue to advance in technology and the further we advance the more opportunities we have to create more. RockDove Solutions and Ogilvy Public Relations took these advancements and created an app that more than 32,000 people are using since it’s creation in 2012. This app is the In Case of Crisis App.

RockDove Solutions which is a company that helps institutions make all of their crisis management tools accessible and operational, which has been created into an app. By their side is Ogilvy PR who is a global, multi-disciplinary communications leader.  Their creativity and effectiveness was honored at PRWeek’s Global Awards in London on Thursday, April 28, 2016.

What is the App?

In Case of Crisis App can turn very large action plans into digital playbooks, which purpose is to help your team respond to crises quickly. This gives the team access to plans, key contacts, incident forms, notifications, and more. Those first hours of a crisis are critical and this App claims to make what you do in those first hours more effective and efficient.

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Why does it matter?

Do you have an interest in Crisis Communications? A Crisis can happen to your company at any moment on any given day, it is important to know what is out there in terms of management tools. Even if it isn’t a method that suites your company, it is good for a PR professional to know the tools that are out there in the world. As we all know in the event of a crisis you want to be as prepared as you possibly can be and organized in order to allow swift effective execution of your company’s plans.

Imagine going to a job interview and being able to tell them you know about the In Case of Crisis App, this could set you apart from other candidates because it is very possible with the growing number of users that this company may use it as well.

As college students we may not be in the place where we would be using this app but it doesn’t mean we can’t start investigating and learning about the tools our future employers may use.

Get online, research top applications companies use, and learn as much as you can about them.

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