Written by: Dani Babcock, AAE of CWU Collegiate Sport Clubs
The White House and Social Media
Social media is a very important part of every business. Most companies have an Instagram, Twitter, and Facebook. They may also have blogs, Snapchat, and Tumblr. All of these social media platforms help promote your business and your brand. The White House is no stranger to these platforms. The White House has used Instagram to further the political agenda of the president.
On Instagram the White House posted pictures of President Obama’s trip to Alaska. The White House highlighted Obama’s position on global warming. They posted a photo of him next to a sign that illustrates how much glaciers have receded due to global warming. He also took many pictures with the Alaskan people and doing many every day Alaskan tasks.
The White House has used Instagram to how what the presidents does. They post pictures everyday showing the president meeting with people or even something as simple as sitting in the Oval Office. Posting pictures also shows transparency. As an American is it is interesting that I can see what the president is doing. This builds trust with the American people.
For the past 40 years the White House has had a ban on pictures and social media. In mid 2015 Michelle Obama announced, on Instagram, that they were removing the ban. This also has helped the American people trust the president. Many people have posted pictures of tours on the White House on Instagram. When President Obama was elected off ice he said he wants to be the most open and transparent president.
The president also used Facebook, Snapchat, Tumblr, Twitter, and any social media account out there. Ever post on the president’s social media s tailored to that platform. The Obama Administration has done a great job using social media to communicate with his publics. He even used his Instagram to promote his second bid for office.
By using these social media platforms, the president looks more human. The White House posted a picture of him throwing a baseball and a picture of him celebrating his daughter’s birthday. They show him doing everyday activities that normal people do.
This is a great way to connect to millennial. They can get the attention of this generation by using the channels they communicate with. It is easy to relate to a picture posted on Instagram pf the president in Alaska.