PR Strategies: Bar Promotion

Written by: Luke Swartout, SAS of Bruce’s Place

Gaining interest and customers for a local bar can be a bit tricky if you do not use certain techniques and strategies. Try to promote with faster, more efficient ways that can reach a larger target market.


Social Media: In this day and age almost everyone has a Facebook, this gives you an opportunity to reach out to the community. Creating a Facebook page will give you the the digital presence that is suggested for success. Creating the page will allow you to supply all information for others to know about your business. Once created you can post anything that will give your followers information about your bar.


burgerHD Photography: Getting amazing photos of your food, drinks, employees and the atmosphere of your bar will help create a desired spot to eat and drink.


Infographic Creation: Creating eye appealing advertisements can be very simple with using the website You can create graphics that can help promote your events, food, drinks, specials etc.


Event Planning: Using your Facebook page you can create an event that can invite all of your followers. This is a great way to reach out to the community. Inviting all of your followers will give a chance for them to accept the invite, this will give you feedback on how many people you may expect. This also will help by gaining followers because events attract new customers.


Promotional Video: A short video that gives a brief outline of what you can expect when you walk into the bar. This may include:  Beer poured, Wine poured, laughter, Chatter, food being served, music background, Drinks being made and anything that may make your bar stand out form the rest.giphy


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