Short, Sweet and Forgotten

Written by: Erin Babcock, SAS of Thorp School District

Coming soon…. a 10,000 character limit on tweets?

millennials_1

According to recode.net at the end of Quarter 1 Twitter is suppose to launch a 10,000 character limit to their post therefore sacrificing their niche. Tweets will no long be short sweet and to the point.

On one hand: You will be able to say more in one single post. You can explain yourself, and go into depth about whatever you are trying to say but in my opinion that was the beauty of Twitter.

Having a 140 character limit on Twitter has forced consumers to become inventive with their posts, and what points they would like make to their followers. Raising the character limit will take away the creative side of twitter, and have more room for pointless rants, unnecessary thoughts, and more sass.If they take away the 140 character limit…. they become Facebook, and even though Facebook is not completely irrelevant yet, it’s getting there. If Twitter decides to change their niche by changing their character limit then I believe they will be irrelevant soon to follow. Why though?

tumblr_m9t27tat5k1qery84If they take away the 140 character limit…. they become Facebook, and even though Facebook is not completely irrelevant yet, it’s getting there. If Twitter decides to change their niche by changing their character limit then I believe they will be irrelevant soon to follow. Why though?Twitters target audience are millennials, and young professionals. The beauty of Twitter is that you are forced to get your point across in 140 characters. Millennials prefer things short, and to the point. We do not want to waste our time reading through long paragraphs just to decipher the main point. We like big eye catching photos with small captions, and easy to follow hashtags. Maybe that’s our problem, we are lazy but they can’t change that. I believe the tweet engagement rates will go down, and the total time spent on twitter by their target audience will decrease as well. We as young professionals don’t have time to read tweets that are 10,000 characters.

The business side of Twitter will become less relevant because twitter was designed basically to post a 140 character elevator pitch about whatever marketing article, event, or blog you are trying to post. It was a way to get your main point out their so that they can reach more engagement on companies websites.

On the American Press Institute website they wrote an article called, “How Millennials use and control social media.” In one of the first few paragraphs it says, “Various people expressed a sense of frustration, particularly with Facebook, for having too much information, taking up too much of their time, and containing too much content that wasn’t trustworthy or worthwhile.” One of the quotes in this article even said “I don’t like Facebook but I still use it.” If I were the CEO of Twitter I would not want to be the next Facebook. By increasing the character count YOU ARE BECOMING FACEBOOK.

social-marketing-twitter-vs-facebook

Facebook is still the #1 social media site to find news stories, and articles. This is why most millennials say they still have a Facebook, and that their families can see what they are doing. I don’t think it is a smart PR move on Twitters part to increase the character count because that would change the reasoning behind millennials using twitter. According to the same American Press Institute article, “About one-third say they go to Twitter mainly to look for interesting articles or links their followed friends or organizations post, to share their own content, or to get more information on something they heard either on social media or in the news.”

Lastly, I think that if Twitter changes their character count from their niche 140 to 10,000 millennials and their target audience will soon forget about twitter and move on to the next popular social media site that allows them to quickly digest what is going on in their followers lives with short captions, and photos. Sorry we are a lazy generation but we like what we like, and if Twitter does not recognize this before the character change they will become short, sweet, and forgotten.

Millennials

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s