A PR Travel Guide

Written by: Jacey Menter, AAE of Ellensburg Downtown Association

TravelArt

The time has come: graduation. Now this time might not be everyone, quite yet, but for some it’s pretty soon. For myself, I have about one month left, then it is time to leave the ‘Burg and figure out what I want to do for the rest of my life. This is something I have been preparing for, for a while now, trying to figure out my next move and what I am going to do.

Well for many of us, including myself, we see ourselves somewhere other than Washington. We are young and we want to take an opportunity to see things and travel. Some of you may be looking for the opportunity to pick up, move, and start over right after graduation.

The question you may be asking yourself is where? Where is the best location for PR career path I want and which location will give me the best opportunity to move up in my career.

Here are some of the best locations for different fields of PR:

Agency

With agencies, you have multiple options for locations. There are agencies all over the country, but to keep this post somewhat short, we will be looking at locations for people looking to work at some of the largest agencies in the country.

Edelman-Public-Relations-Edelman has 14 locations in the U.S.: Atlanta, Austin, Chicago, Dallas, Houston, LA, NY, Orlando, Portlad, Sacramento, San Fran, Seattle, Silicon Valley, and Washington D.C.

 

There are countless agencies around the country, with many options. The world is your oyster in regard to travel and residency locations if you chose to work in an agency.

Corporate

This is another option where you could pick any large city and you would probably be safe with the job options. It really has to do if you have a specific company or area of corporate PR you want to work in. This is more of a case-by-case situation that requires more research. Personally I would approach one of two ways.

First, if there were a specific company I was interested in, I would look up everything about that company and notice any locations that is mentioned by the company, in most cases I would focus on the headquarters location. The second approach would be to research particular locations I am interested in. In this case I would look up not only companies in the area but also minimum wage in the area, rent average, and transportation.

Entertainment

publicist-publicity-entertainment-pr-book-publicists-celebrity-news-public-relations-author-pr-promotion-celebrity-book-publicity.rcmhThis is also a case-by-case situation. It really depends what type of genre and format you want to get into. A more generalized option is Los Angeles, the entertainment capital of the U.S. In Los Angeles the options are unlimited.

Now if you want a more specific area of entertainment PR there are other options as well:

New York – A great option with multiple opportunities to get involved in music and television PR positions.

Nashville – Nashville is a great option for anyone looking to get involved in music PR.

Atlanta – Entertainment PR has really grown in the Atlanta area. More shows are being filmed in Georgia and the entertainment industry is really growing.

Seattle – Seattle has multiple independent labels and has developed a large role in the music scene.

Now I know there are many more areas of PR, such as non-profit or hospitality, but since PR is apart of literally every field of work, I will not go through every location option.

So, I will leave you with some advice:

1. Research – We do research all of the time. It should not be any different when making this large decision that could impact the rest of your life. Research every little thing about the location: rent, minimum wage, transportation, population, demographics. Learn everything you can about the location.

2. Visit – If possible, visit the locations you are interested in. The research only goes so far. You won’t have a good idea of the city without visiting and picturing if you could really visualize yourself there.

3. Don’t be afraid – If this is something you really want, do not talk yourself out of it. You may regret it. There is the saying that “life begins outside of your comfort zone.”

This could be something that opens so many opportunities.

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