Written by: Jonece Tallant, Associate Director of HR and Staff Development
Define Tumblr: a blogging and social media site founded by David Karp in 2007; currently owned by Yahoo, Inc.
Tumblr founder, David Karp
To most businesses, Tumblr hardly seems like a social media site that’s useful to any of them. And a good amount of them would be right. Tumblr is a platform that can work for a wide variety of businesses but not all of them. Before joining yet another social media site, a business should first ask themselves if Tumblr can actually help their business or brand. Tumblr is also incredibly easy to use with a simple interface.
So how can Tumblr help?
A big thing that businesses can use Tumblr for is pictures. Makeup, clothing, et cetera can be shown off. Followers of the blog can follow which will cause the pictures to show up on their Dashboard, which is similar to Facebook’s newsfeed. From there, users can reblog the picture to their followers and so on and so forth.
It’s a blogging site, just like WordPress. So what?
WordPress is purely blogging and seen as more professional. Tumblr is a place to share photos, quotes, videos, et cetera. Tumblr also has the social media aspect where people can like, reblog, and comment on everything. Tumblr is a great way to hit a younger demographic, the largest group on Tumblr are teens and young adults, aka the group least likely to take the flyer and handouts. Make sure this is a demographic your brand wants to reach before investing time and energy into it.
It may be a blogging site, but it’s not like the ones you’ve seen before.
Check it out!