Written by: Aubree Downing, Account Executive
Your senior year of college is one of the best and scariest times in your life. In order to make sure that you are ready, you find yourself talking to your friends and family about potential jobs or internships you can apply to; spending hours researching to see if you are qualified for that dream job. You even go as far as to have everyone you meet look over your cover letter and resume. A lot of time and effort is put into make sure that everything on paper represents the image or brand you want for yourself.
But have you taken as much time and care to make sure that the internet also represents that image?
Many companies are using the internet and social media to their advantage. Not only are they using it to get their name out to the public through clever ads, but they are using it as a tool to check out potential employees.
I have put together three easy tips that will allow you to make sure that your digital profile is what you want it to be.
Tip 1: Google Yourself– Google is a great tool because it allows you to see what comes up when you put your name in. This allows you to see what you might have to change in order to make sure that you are being represented as you want to be. For example, have a common name? Through Google, you can see if you are actually the person who comes up. If you’re not, have no fear! Start using your middle or maybe your maiden name if you’re married. Google will also bring up any old profiles that you probably forgot about. Make sure you delete these if they are not active.
Tip 2: Set your Facebook to private- Everyone knows that people do wild and crazy things so I’m not saying that you have to take down everything. All I’m saying is just make sure that people can’t see them. Believe me you want people to see you for the angel you are (or try to be) and not that keg stand you did last Saturday.
Tip 3: If you got it why not flaunt it –Social media is a great tool and don’t waste any opportunity to show companies out there that you are the perfect candidate for them. Trying to get a job in fashion? Great! Use your Pinterest boards to your advantage and show them how much you know or your style. Got a Twitter account? Even better! Start tweeting things that have to do with that subject or that company you are trying to get a job at.
Next time you apply for a job or internship please remember to check the internet to make sure that your image/brand is also being represented. You don’t want to lose your chance at the dream job because you forgot to switch your settings to private.