The Daily Record covered the release of the Ellensburg Downtown Association’s Discover Ellensburg Student Coupon Book on September 25, 2014. The CCA started working on the coupon book with the EDA Winter Quarter 2014 under the direction of Anne Reynolds, former Account Executive. New Account Executive, Autumn Fox will be working on the second edition of the coupon book this fall which is expected to release early 2015.
Downtown Businesses Try Old and New Ways to Reach Student Market
By MICHAEL GALLAGHER, Daily Record Assistant Editor
Facebook, Twitter and Instagram are relatively new tools used by businesses to interact with the community and potential customers, but in the push to find ways to reach people, a familiar friend has been brought back.
“We heard from merchants that they wanted to bring back the coupon book that used to be done,” said Carolyn Honeycutt, executive director of the Ellensburg Downtown Association.
The Discover Ellensburg Student Coupon Book features coupons for discounts at 20 participating Ellensburg businesses. It has been a few years since the coupon book was published.
The coupon book may be old school but it is part of a contemporary campaign to reach Central Washington University students, conducted by the EDA with the assistance of the Central Communication Agency — a student group that offers communication strategies and services to the community.
Autumn Fox is the EDA’s account executive with the Communication Agency this year. Last year’s account executive, Ann Reynolds, has graduated and now works part-time at the EDA.
The relationship between EDA and the agency is entering its third year.
“The first couple of years we were gathering information and assessing,” Honeycutt said. “Now we are implementing programs to tie in students to the downtown.”
Students, particularly freshmen, were attracted into the downtown on Tuesday for the annual Bite of the Burg event. Honeycutt said the next step is to bring those students back into town to individual stores.
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