Written By: Taylor Burbank
Current Central Communication Agency (CCA) client, Brian Basilico is nominated for a 2014 Small Business Book Award. The award is open for voting now until May 28, 2014 on the Small Business Trends website.
The book, It’s Not About You, It’s About Bacon, is a social media marketing book, explaining the importance of relationships in the business world. It explains how-to rather than why-to the influence relationships have in marketing. It’s Not About You, It’s About Bacon has been referred to as an entertaining, yet genius approach to marketing.
The book currently leads the competition by 30 votes, with over three weeks to go. CCA fully supports Basilico for this award, and urges their followers to do the same.
Basilico has worked closely with Central Washington University (CWU) in the last few quarters. His book was used as CCA’s business book during fall quarter, where teams applied his theories to their current clients. Winter quarter Brian was a client for COM 470, where students created PR proposals to promote the Bacon series. His CWU journey continues into CCA, where Basilico has signed on as client, utilizing the PR skills of agency students.
CCA is currently helping Brian build promotional material for his newest class, Social Media Secrets. Future plans with CCA include promotions of his book in the University setting.